Editor's Rating & Review
We require that a product deliver high "wow" factor to add another step to beauty routines -- and we're usually underwhelmed by primers. So we skeptically smoothed a dab of Urban Decay Eyeshadow Primer Potion, a translucent shadow primer, onto just one lid, then applied shadow for several days. Surprise: Richer pigment on the primer lid. By day's end each time we tested, the primer lid had worn noticeably better, resisting creasing and color. Those with oily or mature skin will consider this a staple.
Urban Decay Eyeshadow Primer Potion Reviews
Agree with Volta--Too Faced Gets My Final Vote!It's hard to keep up with the hype about Urban Decay's "Eyeshadow Primer Potion" ($20.00 at Sephora, Ulta, or online). Long after its introduction, it seems that I can't pick up a beauty or fashion magazine without seeing ad advertisement or an endorsement for this. Is it great? Yes. The pros? It applies easily, with just enough product dispensed from the clever tube and its small opening. Originally, it was available only in "Sheer Nude." Now UD's icon also comes in a range of shades--from "Greed" (gold), "Eden" (a tawny matte), and "Sin" (glimmering champagne). I like the ability to use the primer as an enhancement to my shadow, not just a base. And, yes, it does last a long time and makes eyeshadow appear more vibrant. SO WHAT IS MY PROBLEM? A friend gave me Too Faced's "Shadow Insurance" (also $20.00 at the same venues). This colorless potion is available in a tube very similar to Urban Decay's, with a little less "glitz." The formula, with its silicone base, virtually applies itself and then locks to a finish that basically nothing can ruin. Just the tiniest bit--the size of a water droplet--is necessary to cover your entire lid. It sets immediately, so there is no "wait time" in your beauty regimen. And, with two great competing products, Too Faced has proven time and again a longer, stronger ability to stand up to long hours, heat, humidity, and the elements. It's a tough choice to make, but I choose Too Faced (Urban Decay is a very close second). — 2 months, 3 weeks agoGigiSD | 593 reviews
Eyeshadow PrimerThis is the best primer I have ever used. My shadows stay in place all day - no smearing or rubbing off, or sweated off. This is the one and only primer you will ever need! — 1 year, 10 months agoCaroleVonAllten | 1391 reviews
UDWay overpriced. I see no difference between this and much cheaper primers. Save your money. — 4 months, 2 weeks agoLittleBunny | 526 reviews
My Reasons for Reporting This