Urban Decay Eyeshadow Primer Potion
Stay up-to-date with the latest in beauty products, tips and trends.
By submitting your e-mail you agree to our privacy policy & terms & conditions
People Who Liked This Also Liked
Powered by DeqwasEditor Review
We require that a product deliver high "wow" factor to add another step to beauty routines -- and we're usually underwhelmed by primers. So we skeptically smoothed a dab of Urban Decay Eyeshadow Primer Potion, a translucent shadow primer, onto just one lid, then applied shadow for several days. Surprise: Richer pigment on the primer lid. By day's end each time we tested, the primer lid had worn noticeably better, resisting creasing and color. Those with oily or mature skin will consider this a staple.
Member Reviews
-
Great Staying Power
by sweettpea29 (72 reviews)Top 500 ReviewerTrusted ReviewI forgot to put this on one day and I noticed that most of my eyeshadow and eyeliner were gone. This primer has great staying power making my eyeshadow and liner stay put until I want to take it off. However, the reason that I gave it an eight is because the shape of the bottle constricts where the wand goes. When you th...ink that you are out of the primer because the wand isn't getting any from the bottle, that when you have to break the bottle open. THERE'S STILL MORE INSIDE THE BOTTLE! There is actually a lot left in the bottle. I filled a .25 oz MAC container with the primer. October 12, 2009, 7:17 am25 of 25 people found this review helpful.
Was this review helpful to you? Yes | No | Report this post
-
Did not live up to the hype
by onepinktee (6 reviews)This only gets 1 star because it won't let me give 0! After reading review after glowing review (you'd think this was gold in a bottle), I finally purchased some of this. I didn't really care for the texture on my lids, but I thought "eh, if it works, so what?" Well...it does not work for me. It did nothing for... intensifying my shadows (as some claim - that wasn't why I bought it though). I don't have a big creasing problem but this product did NOT keep my shadow from creasing at all. And even worse, after a couple of weeks of using it, my eyelids got very dry and flaky. Another nitpick for this product -- the packaging is horrible! The shape of the container and the applicator makes it impossible to get all the product out if you do like it. I've seen many accounts of people cutting into theirs with knives and scooping out what amounts to half the product -- product they couldn't get out with the applicator. This is ridiculous and I think Urban Decay should address the packaging so that people can acutally use what they pay for. You shouldn't have to risk injuring yourself just to get to the product! February 17, 2008, 11:27 am15 of 37 people found this review helpful.
Was this review helpful to you? Yes | No | Report this post
-
BEST PRODUCT EVER
by qtktmay (1 review)As a cosmetologist, I am expected to look a certain way all the time. Not just at work. I am also supposed to know all the best beauty products available for customers to buy. Since I have found Urban Decay Eye Primer, I have never had a problem with my eyeshadow. It never creases, comes off, smudges, or moves in any dire...ction. This product literally changed the way I look, live, and sell. I have complete confidence in this product, and would recommend this product to every female in the world. Not only is this product affordable, it will last you a very long time. I have had mine for almost a year. Just swipe a line across your lid and rub in with your finger and apply eyeshadow as normal. Even 20 hours later, your shadow will look like you just put it on. Truly my favorite product. May 23, 2008, 4:16 pm11 of 13 people found this review helpful.
Was this review helpful to you? Yes | No | Report this post
-
A MUST for Oily Lids
by kissagain (12 reviews)I must have the oiliest lids on the planet. Nothing and I mean nothing ever stopped my eyeshadow from creasing. Even the crease proof creased. That is until I met UDPP. I can't believe that I didn't invest in this before. I have become a believer. I still do have slight fading from blue eyeshadow and I do get creasing... when I layer cream shadow on top of the UDPP (but I found that if i place a powder shadow on top of the UDPP then layer on my cream shadow I don't get any creasing). My shadow lasts and looks like I just put it on for hours and hours. Now if I could just find something like this for the rest of my skin. February 25, 2008, 3:08 pm7 of 8 people found this review helpful.
Was this review helpful to you? Yes | No | Report this post
-
Works miracle!!
by Glamorous (149 reviews)Top 100 ReviewerTrusted ReviewI received this potion with my kit of eyeshadow from Sephora and wow, it really works. I've done comparisons of using the primer with my various eyeshadows and this potion is the secret to bringing out the true colors of the eyeshadow. It lasts all day, doesn't cake or crease. It's definitely worth a try. The downfall is ju...st that it dries too quickly so you can't blend and play with it much. June 2, 2008, 1:11 am6 of 7 people found this review helpful.
Was this review helpful to you? Yes | No | Report this post
-
LOVE LOVE LOVE!
by Butterflikessiz (22 reviews)Trusted ReviewThis is a dream come true. I love wearing eyeshadow, but before this.. I got soo sick of looking disgusting a couple hours later because my eyelids were creasing like heck! I love the wand! I love the little bit of concealing effect it has. It works wonders on my oily lids, and my eyeshadow has NEVER creased. A bit of advis...e is once it sets.. DO NOT reapply anymore or it will just get all messed up. The only problem I have had is that in one tube the bottom broke out with a slight fall from my countertop. And when it seems you're all out, cut it open and store in a small jar! April 25, 2008, 10:31 pm6 of 6 people found this review helpful.
Was this review helpful to you? Yes | No | Report this post
-
Not bad, but not great.
by alwyzchanging (9 reviews)I bought this product, and I have noticed that my eyeshadow stays on so much longer- it stays on all day. I really havent noticed the change in color that the sales reps. kept telling me about "using this, your eyeshadow color will pop out more, it makes it brighter."-They even did a demonstration. *rolls eyes*. I...f I could change anything, it would be the fact that you have to make sure when putting this product on, you have to put your eyeshadow on exactly over it, or you will be able to see where the primer was put on after its dried. To sum it all up, it does what its supposed to do- make your eyeshadow last longer. Okay buy. April 12, 2008, 9:58 am6 of 7 people found this review helpful.
Was this review helpful to you? Yes | No | Report this post
-
Makes your eyeshadow "pop" and stay put all day
by cheetah11 (153 reviews)Top 100 ReviewerTrusted ReviewI have somewhat oily lids and Urban Decay Primer potion helps my shadow stay in place almost all day without creasing or fading much in color, not to mention, it makes any eyeshadow of any brand "pop" for more intense color. In my experience with this product, once it's dried up, it's virtually impossibly to bu...dge the eyeshadow. The container is very cute and a little of the product goes a long way. July 16, 2008, 3:19 am5 of 5 people found this review helpful.
Was this review helpful to you? Yes | No | Report this post
-
No need to dream of genie any more
by laurx0xriley (20 reviews)There's no denying that the genie-bottle-like packaging of this product is adorable, but does it really work? I'll be honest, I have heard a couple people say that think it stinks; it dries eyes out and such. However, it worked wonders for me. You glide it on like cream eyeshadow as a base for any kind of shadow. Usuall...y my eye makeup would slide off midday but this held true for the whole night. It does work better on oilier lids though, and if your lids are too dried out already, it could cause them to become even drier. February 16, 2008, 4:39 pm5 of 5 people found this review helpful.
Was this review helpful to you? Yes | No | Report this post
-
Definitely Helps
by zucchetto (10 reviews)I purchased this specifically to help my Urban Decay "Graffiti" bright green eye shadow stop migrating around my face during the day and just stay where I applied it. I have to say that although my eye shadow does not stay exactly as I applied it in the morning, it does help quite a lot. Without the primer, I ex...perienced a lot of shadow migration, with the color spreading up toward my brows and diluting in vibrancy in the process. The primer very much helped stop this. I have actually had better results when I applied the shadow on top of the primer before the primer was totally dry. February 6, 2008, 5:37 am5 of 5 people found this review helpful.
Was this review helpful to you? Yes | No | Report this post
People Style Watch

Other Available Varieties
Attributes
- Not tested on animals: Yes
- Primer type: Eye primer
Manufacturer's Product Description
- This miracle eyeshadow primer is unmatched by any other in the beauty industry! The genie in this bottle fulfills three wishes: eyeshadow that lasts, more vibrant and lasting color, and absolutely NO creasing. Apply Primer Potion to lids before shadow application. It dries down almost instantly (and invisibly), creating smooth lids that are super powered eyeshadow magnets. The formula is full of silicone, which you beauty mavens know makes for a smooth and silky application. Packaged in a pretty genie bottle, our Potion applies with a magic wand and flocked applicator.
Ingredients
- Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trihydroxystearin, Triethylhexanoin, Isopropyl Lanolate, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Propylene Carbonate, Phenoxyethanol, Cera Alba (Beeswax), Trimethylsiloxysilicate, Propylparaben, Methylparaben, Ethylparaben, Butylparaben, Methicone, Isobutylparaben May Contain Mica, CI 77891 (Titanium Dioxide), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).
Brand website
- http://urbandecay.com










