About Total Beauty

The story behind the making of our company

We know that the way a woman looks affects the way she feels about herself. Beauty product manufacturers and retailers understand this very well. Today, there are more than 50,000 beauty products by almost 4,000 brands being marketed and sold to women, with thousands of new products launched every year -- second only to dry groceries in consumer goods. These marketers spend more than $6 billion every year advertising these products to you. That's where we come in.

We understand your frustration. We spent hundreds of hours speaking to women just like you. What did they all tell us? That they're overloaded with conflicting product information and claims! Until now, there was no place to find unbiased reviews and opinions about the multitude of products on shelves and online. What we found was that while friends and family are trusted and reliable resources, they are often limited in the expertise they can provide. Women wanted to know: What will work for me? What won't? Why? And, most importantly, how? How do I get the results I am looking for? Clearly, beauty advice needed a makeover!

Since the launch of TotalBeauty.com, you now have that resource -- a totally unbiased and comprehensive beauty expert available to you 24 hours a day, seven days a week. TotalBeauty.com's commitment to this purpose starts with having stringent requirements on how we provide product reviews. Driven by the same strict principles as the most respected consumer-advocacy organizations, we are never influenced by manufacturers, advertisers or partners. TotalBeauty.com was founded on a firm conviction that an honest, opinionated review -- positive or negative -- is the only way to serve our users. We house the first and largest unbiased product review directory, spanning the most well-known names. We start at your local drugstore shelf and end at the most exclusive boutiques. Our commitment continues by offering you the ability to totally personalize product recommendations to match your needs and preferences.

We've also added hours of easy-to-follow how-to videos and articles to help you get the exact look you're after, whether it's for every day, that important interview or a fabulous, special occasion. We believe good ideas should be shared because often the best ideas come from other women like you -- women who actually understand your challenges, circumstances or aspirations. TotalBeauty.com encourages you to join in our active discussions about beauty and share your views on products, trends and everything else beauty.

Every day at TotalBeauty.com, we strive to expand our knowledge and experience in order to better provide you with the most unbiased, comprehensive and useful resource for all things beauty. It's a responsibility we take seriously. Tell us what you think. Are we doing it right? How can we be an even better resource for you? E-mail us here.

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