About Our Reviews

If you're seeking independent reviews of every beauty product under your bathroom sink, you've come to the right place.


Our review team receives and tests thousands of products each year. Through repeated hands-on use, editors review each product, then rate it on a 1 to 10 scale (worst to best). Products are reviewed on three major and three minor criteria:


Major criteria

  • Product quality

  • Claims versus reality

  • Value


Minor criteria

  • Availability

  • Smell/Taste

  • Packaging


Driven by the same strict principles as consumer-advocacy organizations, we are never influenced by manufacturers, advertisers or partners. TotalBeauty.com was founded on our firm conviction that an honest, opinionated review -- positive or negative -- is the only way to serve our audience.


How we test products


Our review team performs hands-on testing of every product we review. Tests vary from five uses through several weeks of daily application, depending on the category.


First, we begin with use of the product as the manufacturer instructs. We take into account all the factors of importance to a user, such as appearance, comfort, longevity of wear, among many other factors.


Then, if applicable, we perform tests with common alternate uses of the product. For example, we'll test a lip gloss alone, then worn over lip liner and lip color. These objective, precise and repeatable testing methods make for fair reviews, which allow you to compare two products and make an informed decision before you purchase.


Our promise to you


We promise to publish fair, accurate, independent information in a timely manner. You can expect us to go beyond marketing hype to address a product's value, quality and real-world applications. We will present well-rounded information from our tests, users like you, as well as beauty industry experts to ensure you have all the information you need to decide whether a product is for you.


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