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TotalBeauty.com is the smart girl's secret weapon; the place to get answers to all of her beauty questions.
Here's how we serve our community
- TotalBeauty.com has the most comprehensive, independent and unbiased product library - over 30,000 products!
- TotalBeauty.com is a woman's personal beauty consultant, allowing her to customize and harness the power of the site and community to match her with the right products and save her from the wrong ones.
- TotalBeauty.com has fun tools, videos and interactive content to show her how to get the look she wants.
- TotalBeauty.com connects her with other women with the same beauty questions. It's our community that informs and drives the TotalBeauty.com experience.
Here's how beauty media is changing
Internet usage is growing
- 70 percent of at home Internet users have a broadband connection.
- 51 percent of online users are women, 5 million more than men.
- E-commerce growth has been in excess of 20 percent in each of the last three years, and eMarketer and Forrester predict continuing growth in the double digits.
Online beauty is booming
- Personal care items dominate the top 10 product categories women purchase. Skin care, color cosmetics and hair care represent three of the top five on the personal care item list.
- 31.6 million Americans go online for health information and 40 percent start with a search engine.
- 7 in 10 women chose the internet as their buying venue because it was easy to use, and there were more and better products available.
Women are searching for unbiased advice
- 75 percent of consumers interviewed went online to learn more about a beauty product.
- Nearly 30 percent of users who clicked on more than one listing on a page of search results switched to the natural results. Only 11 percent of consumers who clicked on the natural results first switched to paid lists. This suggests that overall, consumers are not finding what they want from paid listings, even after conducting a search and visiting a Web site.
Here's where you fit in
If your brand is dedicated to super-serving users and making life better, we'd love to talk. Simply fill out the form below and we'll get to work learning your brand and making recommendations for our collective marketing partnership.
In brief, here's what to expect:
- Large IAB-standard ad units in an uncluttered environment
- Video sponsorship and branded entertainment
- Sampling, sweepstake and promotions
- An amazing blog network
- And much, much more