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Great staying power
What made Urban Decay a household name for beauty junkies everywhere was their line of 24/7 glide-on pencils. They've expanded their line to include other products which most recently includes the 24/7 Waterproof liquid liner. First off, this new liquid line TRUMPS the old UD liners that came in a round "genie" pot, but lacked the long wear and waterproof capability. The new design also fixes the ...read moreirritability many had with trying to get color from the sides or bottom of the pot. The color "siren" by far is my favorite so far with its gorgeous rich dark teal-green color. I hope that UD comes out with more colors after these liners prove success in a market where waterproof liners are making a big splash with competitors like MAC, Stila, and Make Up For Ever just to name a few. My biggest peeve of this line is the brush. It may seem thin at first, but it's made soft, thin bristles and may likely clump after continued use. I hope that UD changes this in the future to a much firmer felt tip. Remember to SHAKE this very well before use to get the maximum pigmentation! $18 each.This review is: Helpful | Not helpful | Inappropriate | 11 of 11 people said helpful
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Great, Even for Beginners
This super-thin liner is a winner in my book. It gives great coverage/pigmentation, especially in the black shade. It's easy to apply and you have a good amount of control with it. It definitely stays put, so make sure you draw a line where you want it! This is the kind of liner that you can wear for a night out on the town, or through an 8-hour work day. I'm especially fond of the travel size that I have.This review is: Helpful | Not helpful | Inappropriate | 0 of 0 people said helpful
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Perfect!
I love everything about this liquid liner. The thin, flexible brush allows you to create a thin or thick line and the consistency is thin but pigmented enough to look less harsh than other liquid liners. You can use a pencil liner first to make it easier to draw a straight line.This review is: Helpful | Not helpful | Inappropriate | 2 of 2 people said helpful
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16 Best Eyeliners under $10 -
my new favorite liquid liner
I do not normally like liquid liners so I don’t buy them, but this came in my Book of Shadows IV so I figured I may as well try it out! This liner comes in 11 different colors. Perversion is a gloss black color. The tip of the liner is tiny – itty bitty really – I put it next to a dime for comparison and it looks like you could draw hair on the president. Because of the glossy finish (s...read moreome of the other colors are matte) I had a hard time telling when it was dry – but what I discovered is it dries pretty darn quick – slow enough you can fix minor mistakes, but if you wait more than 15 seconds you will have to get ahold of some makeup remover. When they say waterproof they are not kidding – it stays through water and rubbing. I really like it a lot. This will be my go to for when I want to use a liquid liner. The liner lasted me about 14 hours, and then I had to wash it off for bed – but it hadn’t budged! Amazing. All in all I will keep using my cream eyeliner most of the time – but if I want either shiny liner or to do a wing, I will definitely turn to this one! Will I finish it? I probably won’t finish it before it goes bad – but I will keep using it. Will I buy it again? Yep, its a great formula that is long lasting and it has a great application brush to boot – so it is a winning combination.This review is: Helpful | Not helpful | Inappropriate | 2 of 2 people said helpful
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Great liner, just wish it was bolder (brown)
The product does what it promises-- 24/7, for certain. However, I switched to this liner from a different, discontinued brand and I noticed 2 key differences. 1) UD 24/7 does not have as dark of a pigment as my tried and true favorite. I have it in brown, and it isn't a deep chocolate at all, but lighter. 2) It has some shimmer properties to it, almost a glitter, if you look up close-- but someo...read morene else wouldn't notice. I guess I was just used to my matte. It isn't a bad liner at all, I guess I just prefer something a little more bold.This review is: Helpful | Not helpful | Inappropriate | 0 of 0 people said helpful
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Excellent
Asides from the price (costs around $23 in Canada) this is an excellent product. It stays on all day and can take a fair amount of abuse before rubbing off. The formula is such that it doesn't fade or smudge, and will come off in chunks with the help of a good makeup remover. The incredible staying power makes it extremely unforgiving if you mess up, though, so this is not for beginners! The appli...read morecator brush is very thin and easily maneuverable, great for making thin lines and wings. I've only used the black, and occasionally I need two coats to get an opaque colour (not a big deal, you have plenty of product to work with). I'll definitely be using this product for the foreseeable future!This review is: Helpful | Not helpful | Inappropriate | 0 of 0 people said helpful
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Only Liquid liner I will use
These are just amazing. I always found liquid liner to be a pain to apply but these are so simple to use and I love all the colors they come in. Another plus is that they last and last. I have been a major gel user but really might be going with these as my main choice. Love themThis review is: Helpful | Not helpful | Inappropriate | 2 of 2 people said helpful
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24/7 Means 24/7
I decided to try this product after being fed up with liquid liner that would smudge or rub off throughout my day. This is now my absolute favorite product! The brush is very thin and easy to use. You can do a very thin and natural look or layer it on for a thicker dramatic look. I think the thin brush allows for precision where when you have a big brush or tip it is hard to get the little details...read more right. What I was most surprised about was how long this eyeliner really DOES STAY ON. With other liquid liners I would always have to worry about my makeup smudging and rubbing off throughout the day, but this liner really stays in place and does not move until you take it off. I've even taken naps while wearing it and it stays in place. I bought the black and gold colors (I don't remember what the fancy names for them are!). The black is great for everyday, and if I do a thin line really looks very natural and not harsh like some liquid liners can come off. The gold is great for going, the color really stands out and reflects light around my eyes. I have yet to find anything I dislike about this product, I am hooked and plan to be a customer for life!This review is: Helpful | Not helpful | Inappropriate | 2 of 2 people said helpful
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Sold me on liquid!
I love the 24/7 pencils so I decided to try liquid. Siren was my first but I loved it so much I also bought perversion. It looks the same at the end of the day as it does at the beginning. While the brush could be firmer, it's easier to put on than any other liquid. It is great for the waterline. Peels a little but doesn't run.This review is: Helpful | Not helpful | Inappropriate | 2 of 2 people said helpful
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16 Best Eyeliners under $10
Exclusively from the editors at Total Beauty
Get the Buying Guide to see these top-rated products!
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Amazing eyeliner!
I am in love with these eyeliners! Not only are the colors amazing, and it stays on forever! The only thing that bothered me was the tip of the eyeliner. It didn't feel firm enough for me and i felt a little uncomfortable while putting it on.This review is: Helpful | Not helpful | Inappropriate | 2 of 2 people said helpful
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