Your Questions Answered: No. 1: What is a keratin hair treatment? Also known as Brazilian hair treatments, keratin hair treatments are a semi-permanent, hair-smoothing, curl-softening professional chemical treatment. They make hair straighter, shinier and even healthier. The treatments are usually made up of a chemical like formaldehyde (which creates the long-lasting smoothing effect), conditioners, and some keratin (a protein our hair is made of to add strength).
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