How to DIY Taylor Swift's Bad Blood Makeup

Channel your inner Catastrophe with this dramatic Halloween makeup how-to

How to Pull Off Halloween's Hottest Costumes

DIY tips on what you need to become your favorite characters -- real and fictional -- this Halloween

A World Cup Champ's Guide to Confidence and Ponytails

Here's why you should know Alex Morgan, the inspiring woman who is changing the face of women's soccer

How to Boost Your A.M. Routine

These simple life hacks will help you feel happy, gorgeous and energized every morning

13 Best YouTube Workouts for a Killer Body

We can come up with a thousand excuses for skipping the gym. It's cold outside. You can't find your shoes. Those grunt-y bodybuilders make finding your happy place completely impossible. Plain and simple, it's a hassle to get to the gym and you just don't feel like going. Still, that entire pizza you devoured last night while binge-watching Netflix isn't going to burn itself off.   read more


Get Strong, Healthy Skin From Within


Get Strong, Healthy Skin From Within

Strong women are sexy women -- and "strong" doesn't just apply to our muscle tone and inner-fortitude. Nothing makes a woman look quite as radiant as strong, healthy skin.   read more


You'll Never Guess Jessica Alba's Celebrity Style Crush

Though Jessica Alba may be one of the most beautiful faces in Hollywood, it's not her looks that got her to where she is today. At the age of 34, the Golden Globe-nominated actress, celebrated mother of two and savvy entrepreneur has built a multi-million-dollar fortune creating safe and nontoxic products for moms that are also stylish and functional. Now she's taking that same business acumen and attention to detail and expanding into the beauty market.   read more


25 Cat Memes That Totally Get Every Beauty Girl's Struggle

Cats -- they're just like us. Except for the parts where they're different. Cats aren't super into humans or other animals in general, and they relieve themselves in boxes -- but other than those things, we're basically the same. Just like humans, cats have the ability to express their feelings about things through body language and facial expressions -- and they certainly aren't afraid to do so. To prove our point, here are a bunch of cat memes that fully embrace the struggles of every beauty girl.   read more


7 Best Drugstore Eye Shadows

Forget diamonds -- eye shadow is a girl's best friend. The best eye shadow can enhance the color of your eyes, make your eyes look wider and even take your look from everyday to date-night ready (hello, smoky eye makeup).   read more


21 Man Braids That Will Make You Feel All the Feelings

Move over man buns, men have stepped their hairdos up a notch -- three notches to be exact. And then they twist those three notches together to create glorious, masculine, perfect braids. Man braids.   read more


Which Perfume Matches Your Signature Style?

Makeup and clothes tend to get all the attention when it comes to personal style, but above all else, the perfume you wear is most connected to the fabric of your being.   read more


25 Obsessive Behaviors That Every Beauty Junkie Will Understand

There are plenty of ways to identify a beauty junkie: She always sports a flawless face, holds an encyclopedic knowledge of every brand and changes her hair and makeup look up as often as her clothes.   read more


Your Ultimate Guide to a Flake-Free Scalp

When it comes to dandruff, it's hard to say what's worse: The unsightly white flakes in your hair, the miserably itchy scalp or not knowing whether this pesky condition comes from having skin that's too oily or too dry. Needless to say, we totally get why you'd want to learn how to get rid of dandruff pronto.   read more


16 Pairs of Shoes From NYFW to Obsess Over Until Spring

We love NYFW for a plethora of reasons: the street style, the makeup, the haute couture. But no runway fashion trend makes a girl swoon quite like the shoes.   read more


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