12 Best Braiding Video Tutorials

When we think back on braid hairstyles of the past, the French braid pigtails reigned supreme on the playground. But the trending braids we've been spying all over the runway are proof that braids are still the coolest hairstyle around, only now with a grown-up twist.   See video tutorials

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14 Cult Beauty Products You've Never Heard Of -- But the Pros Swear By

When you pack a makeup kit, it probably fits inside a purse or tote. When makeup artists pack a kit, it fills a plane's cargo hold. Suffice it to say that makeup artists know cult beauty products -- and they're hip to all kinds of amazing beauty products that you may not find on a drugstore endcap or in a Sephora check-out line. They know the products that work miracles on every skin type -- and can stand up to glaring flashbulbs, high-def camera lenses and scrutinizing fans. So when they say a product is holy grail, we take it as gospel.   read more

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9 Best-Selling Shades of Semi-Permanent Hair Colors

Semi-permanent hair color is the unsung hero of the drugstore hair-care aisle. It's the perfect solution for those who want to test the waters of a color change, but don't want to spend hundreds of dollars and hours in the salon chair to do it. Unlike permanent hair color, which can last for a few weeks (sometimes even months), semi-permanent hair color lets you take a subtle new shade for a spin without the commitment.   read more

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The #ProductEmpties We Loved to the Last Drop

Ever had a beauty product you love so much that you shook, hacked, scraped or squeezed its container until you were absolutely positive you had expended all of its precious contents? Rare indeed is the product that elicits that deliciously desperate feeling, especially in beauty editors. So when our team of beauty mavens encounters a rave-worthy product, you know it's the real deal. Herewith, our editors rattle off their "beauty empties," aka the best beauty products that they can't help but use until the last drop. Read on for their best nail polishes, hair products, skin care products and makeup now.   read more

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8 Brand-Sparkling-New Teeth Whiteners … That Actually Work

Fact: White teeth make you look younger, healthier, more attractive, and more employable. Yes, really, employable, according to a recent survey conducted by Oral-B. (They're a little biased, sure, but would you hire someone with Pennsatucky's teeth?)   read more

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10 New Drugstore Lipsticks That Feel So Luxe

A swipe of lipstick is undeniably the easiest -- and fastest -- way to totally change up your look, and, if you're anything like us, you likely have several different tubes within reach at all times. And while we totally get the appeal of luxury lipstick (and hey, we're not knocking it!) an extensive collection of those pricey puppies can do some serious damage to your wallet. Happily, the latest drugstore lipsticks are taking a hint from their high-end counterparts and incorporating all kinds of new ingredients, innovative technologies and fabulous formulas. No matter which luxe lipstick you love, there's now a budget-friendly option that's oh-so similar. Ahead, 10 of our latest obsessions.   read more

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The 8 Stages of Organizing Your Beauty Products (and Your Life)

Anyone who has tasked themselves with organizing knows that you don't get from "determined" to "satisfied with life-changing results" without a lot of inner turmoil. Especially if you follow Marie Kondo's tips from her bestselling novel, "The Life-Changing Magic of Tidying Up." Thanks to a job that requires me to test out new beauty products (I know, it's rough), my product closet -- er, bathroom -- is bordering on a level that could get me on "Hoarders." So, I decided to put Kondo's tactics to the test. As she says in the book, "When you put your house in order, you put your affairs and your past in order, too." Such is the magic of tidying up. Here's how I (and my beauty product collection) fared.   read more

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13 Healthy Ways to Up Your Avocado Toast Game

Raise your hand if you love avocado toast. We thought so. Though this massive food trend has made its way onto most brunch menus by now, it's also incredibly easy to make at home. Whether eaten to start your day or as a healthy pre- or post-workout snack, avocado toast is great for pretty much any meal. Avocado toast packs a winning combination of carbs and healthy, monounsaturated fats (aka the ones that are good for your heart). Plus, they're chock-full of potassium, vitamins, minerals and omega-3 fatty acids, which have extra benefits for your skin and hair. Even better, avocado toast is the perfect canvas for well, just about anything. There are tons of things you can add to your avocado toast to spice things up or make it more filling.   read more

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17 Makeup Products Every Beauty YouTuber Is Obsessed With

Beauty YouTubers seriously know what's up, so when they announce something as Holy Grail, we take their word as gospel. So, what are some of the makeup products that have all the beauty vloggers talking? Of course, every blogger out there has his or her own personal preferences and style, but there's no denying that certain products seem to be universally loved -- and those are exactly the ones that are especially worth your attention.   read more

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