Health & Beauty
Are You a Sucker at Sephora?
9 insider secrets cosmetics companies use to get us to buy stuff we don't really need
"A lot of text on the front of a product gives the impression that it's a very serious formula from a credible company," says Bennett. "It makes us feel like there's a lot of research behind the product -- and that makes us think that it will work."
The bottom line: Go ahead and read the fine print. See if it makes any sense. But know that you'll have to do a bit more sleuthing if you really want to know if the product will work the miracles promised on the front.