8 Teeth Whiteners That Actually Work

See the best (and brightest) in whitening pastes, gels, and gadgets

13 Healthy Ways to Up Your Avocado Toast Game

Now you can eat avocado toast everyday without ever getting bored (you're welcome)

The 8 Stages of Organizing Your Beauty Products

Can tidying up help you get your sh*t together and change your life? We investigate

17 Makeup Products Every Beauty YouTuber Is Obsessed With

Shop your way to beauty guru perfection

Read THIS Before Getting a Septum Piercing

Septum piercings are having a major moment right now, and they're not just for bad girls anymore. The popular '90s facial piercing is the cool-girl accessory to rock right now, and we're thankful we're well beyond the years of asking our parents for permission, because these nose adornments are cute AF.   read more


19 Awesome New Target Beauty Buys to Grab ASAP

If you struggle to walk through the Target beauty department without sneaking a new lip color, face mask or hair product into your basket, you're our people. You're also going to freak the $#&@ out the next time you take a trip down the Tar-zhay aisles. Everyone's favorite affordable department store has just added an amazing new selection of boutique beauty products. Now, you can find top Korean makeup and sheet masks; organic, handcrafted skin-care products; exclusive hair products created by a celebrity stylist; and much more.   read more


These Hair Color Charts Will Help You Find the Perfect Shade Every Time

Choosing a new at-home hair color can be stressful. What if it doesn't look the way you hoped? These hair color charts from all the major boxed hair dye brands show the rainbow of shades they offer. Study them before coloring your hair to make sure that you pick out the best at-home hair color for you.   read more


5 Matte Makeup Looks -- and How to Pull Them Off

Matte makeup creates a flawless appearance that looks airbrushed and hides blemishes. This makeup helps to reduce shine and makes your complexion look gorgeous while enhancing your skin tone. To improve your makeup routine, embrace one or all of the following matte makeup styles.   read more


12 Pink Lipsticks That'll Make You Feel Smoking Hot

As tired as we are of hearing that pink is for girls and blue is for boys, we've got to admit that pink is a gorgeous color -- especially when worn on the lips. More than just flattering, pink lipstick makes you feel like you can seduce the hell out of the rest of the world, whether you're wearing a subtle rose or an in-your-face magenta.   read more


6 Things You Should Know Before Co-Washing Hair

Co-washing hair is one of the latest trends in the beauty world. Also known as "conditioner-only washing," the no-poo technique utilizes cleansing conditioners to help moisturize textured hair that is prone to becoming dry. If you're considering co-washing your hair to soften the strands and reduce frizz, here are a few things you should know before ditching detergents.   read more


8 Makeup Lighting Tips to Help You Apply Makeup Perfectly

The right makeup lighting will determine how well your foundation, eye shadow and other beauty products are used to provide even, natural coverage. To ensure that your creams and powders are applied smoothly and your face looks flawless, there are eight specific makeup lighting tips to follow.   read more


23 Cute Relationship Quotes That Won't Make You Hurl

Have you ever read one of those lovey-dovey "birthday for him" greeting cards at the drugstore and shuddered so hard that you melted into a hot puddle of shame on the vinyl floor? Neither have we, but we've gotten close. But, sometimes, we come across relationship quotes for her and him that perfectly articulate the experience of loving and togetherness.   read more


10 Knockout Looks from the 2017 Grammy Awards

As we celebrate the top artists of the year at the 2017 Grammy Awards, we're doing a lot more than playing our favorite albums and top tracks of the year on repeat. The award show offers a plethora of up-and-coming makeup trends and hairstyle ideas we'll recreate in the months to come, not to mention the gorgeous gowns debuted on the red carpet. If you missed the stunning looks of the red carpet, we've got your beauty inspo covered. Here, the must-see beauty looks of the 2017 Grammy Awards.   read more


Easy '50s Hairstyles That Never Get Old

As the beauty industry evolves, so do popular hairstyles, but these '50s hairstyles are always in fashion. The 1950s are known for the feminine and unique curls that the A-list celebrities of the era wore. Create a classic look with the following '50s hair trends.   read more


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