Are You a Sucker at Sephora?
9 insider secrets cosmetics companies use to get us to buy stuff we don't really need
They put a whole lot of text on the front of a packageBullet points. Numbers. Run-on sentences. You'll find all of this front and center on your favorite beauty products. Is it put there so that we'll read it? Nope. All that text is there to get us to believe that the product really works.
"A lot of text on the front of a product gives the impression that it's a very serious formula from a credible company," says Bennett. "It makes us feel like there's a lot of research behind the product -- and that makes us think that it will work."
The bottom line: Go ahead and read the fine print. See if it makes any sense. But know that you'll have to do a bit more sleuthing if you really want to know if the product will work the miracles promised on the front.