They put products at eye level We really are such simple creatures, us human beings. What marketing pros know is that the products they put at eye level on store shelves sell. As a result, "companies put their new products and best-sellers in this prime retail spot," says Bennett.
Translation: Cosmetics companies make it easy for us to buy what they want us to buy. So make sure you check out what's on the lower shelves for less expensive products and go-to staples.
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