They make products look like a prescription Just like we're suckers for a doc's name on our products, stuff that comes in apothecary-like containers and with very clinical-looking type on the box makes us think the product works.
"Consumers actually want products to feel like a prescription," says Bennett. "It conveys efficacy."
Ready to unleash your inner beauty junkie?
Enter your email and check the boxes below to get
free samples, exclusive deals, discounts at Total Beauty Shops,
and expert beauty tips delivered straight to your inbox!