Are You a Sucker at Sephora?
9 insider secrets cosmetics companies use to get us to buy stuff we don't really need
They make products look like a prescriptionJust like we're suckers for a doc's name on our products, stuff that comes in apothecary-like containers and with very clinical-looking type on the box makes us think the product works.
"Consumers actually want products to feel like a prescription," says Bennett. "It conveys efficacy."
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