Are You a Sucker at Sephora?
9 insider secrets cosmetics companies use to get us to buy stuff we don't really need
They promise skin-enhancing benefitsOnce upon a time, we wanted our makeup to simply hide our imperfections. Now? It needs to do double-duty, treating blemishes while masking them. "The message used to be all about perfect color," says Bennett. "What you see now is a promise for perfect skin."
We have similar expectations of our cleanser, toner, and moisturizer as well. Thanks to all the new technology that's infused in skin care, why wouldn't we expect our morning serum to shrink our pores? As a result of this new demand for multi-tasking products, companies make all kinds of claims about a product's anti-acne, wrinkle-reducing, complexion-evening powers. And not so surprisingly, those promises prove alluring enough to give the products a shot.
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