No. 18: Maybelline New York Full 'N Soft Washable Mascara, $5.99TotalBeauty.com average member rating: 8.8*
Why it's great: "I've spent top dollar on mascaras -- but I keep coming back to this. It doesn't clump, it goes on smooth, it builds and lengthens, and it stays all day without irritating my eyes or flaking off. Perfect! Several color choices [with a] perfect price!" -- BlackberryAddict, Total Beauty reader
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*At time of publication
SEE NEXT PAGE: No. 17: Conair 1875 Watt Ionic Ceramic Cord Keeper, $32.99