Why it's great: "Super rich lip color that actually soothes your lips, makes lines vanish, and lasts," summed up one Totalbeauty.com reviewer about this American Beauty pick. Reviewers appreciate that the product did exactly what it promised: it provided a ton of moisture, and made lips feel super soft. The American Beauty Luxury for Lips line also offers an ample collection of colors -- readers especially loved Sweet Tart and Nantucket Red. At just $14.50 per tube (available at Kohl's), this hydrating buy "feels just like department store lipstick at a price that's softer on the wallet!"
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*At time of publication
SEE NEXT PAGE: No. 7: Guerlain KissKiss Precious Colors Lipstick, $34