Too Faced Shadow Insurance Anti-Crease Eye Shadow Primer
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I'll Take Too Faced Over Urban Decay!
It's hard to keep up with the hype about Urban Decay's "Eyeshadow Primer Potion" ($20.00 at Sephora, Ulta, or online). Long after its introduction, it seems that I can't pick up a beauty or fashion magazine without seeing ad advertisement or an endorsement for this. Is it great? Yes. The pros? It applies easily, with just enough product dispensed from the clever tube and its small opening. Originally, it was available only in "Sheer Nude." Now UD's icon also comes in a range of shades--from "Greed" (gold), "Eden" (a tawny matte), and "Sin" (glimmering champagne). I like the ability to use the primer as an enhancement to my shadow, not just a base. And, yes, it does last a long time and makes eyeshadow appear more vibrant. SO WHAT IS MY PROBLEM? A friend gave me Too Faced's "Shadow Insurance" (also $20.00 at the same venues). This colorless potion is available in a tube very similar to Urban Decay's, with a little less "glitz." The formula, with its silicone base, virtually applies itself and then locks to a finish that basically nothing can ruin. Just the tiniest bit--the size of a water droplet--is necessary to cover your entire lid. It sets immediately, so there is no "wait time" in your beauty regimen. (A tube lasts forever!) And, with two great competing products, Too Faced has proven time and again a longer, stronger ability to stand up to long hours, heat, humidity, and the elements. It's a tough choice to make, but I choose Too Faced (Urban Decay is a very close second). — 2 months, 3 weeks agoThis review is: Helpful | Not helpful | Inappropriate | 9 of 9 people said helpful
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Eye shadow primer
This and Urban Decay are the best. If I had to pick, I would choose this one. It really allows shadows to stay in place. I also use it under my eye with concealer to keep concealer in place. — 1 year, 7 months agoThis review is: Helpful | Not helpful | Inappropriate | 15 of 15 people said helpful
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15 Best Primers for Long-Lasting Eye MakeupExclusively from the editors at Total Beauty
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Love it!
It's a little tube, but it lasts forever, definitely a great value. Most importantly, it's a fantastic product, I cannot live without this. Even when I don't wear eyeshadow, I still put it on because it makes eyeliner stay on longer and keeps shiny eyelids away for me. This is a wonderful product. — 2 years, 2 months agoThis review is: Helpful | Not helpful | Inappropriate | 13 of 13 people said helpful
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