We Can't Stop Staring

Carrie Underwood's Old Hollywood-inspired makeup at last night's Academy of Country Music Awards was created by makeup artist Melissa Schleicher using Almay products. (The singer serves as the Global Brand Ambassador). Here's how you can get the glamorous look for yourself.   read more


April 7, 2014  |   4:04 PM  |  1 COMMENT
The Only Makeup Collection We'd Wear Poolside

There's something about the words 'limited edition' and 'Nars' that when put together, completely throw us into a frenzy. So of course, the new Nars summer makeup collection, Adult Swim, has me lusting after lime green (yes, I said it, lime green) eyeshadow. Adult Swim launches in store April 15, and combines the best of all facets of summer makeup -- pastels, neons, metallics -- and somehow makes it all work together.   read more


April 7, 2014  |   3:04 PM  |  1 COMMENT
Sick of Hearing About Cara Delevingne's Eyebrows? Let's Move on to Her Lashes ...

If I had a dollar for every time the words "Cara Delevingne" and "eyebrows" were typed into the same sentence I, well, I would be on a beach in Fiji somewhere far, far away from a laptop.   read more


April 7, 2014  |   6:04 AM  |  COMMENT
Fake a Full Night's Sleep with These New Super-Concealers

Let's face it: Despite our best intentions, getting a solid night's sleep just doesn't happen all the time. Whether it's a work deadline or a "House of Cards" binge-watching spree that's robbing you of Zzz's, the result is still the same: puffy, tired-looking eyes. When you're already sleepwalking through your morning routine, the last thing you want to deal with is a complicated camouflaging strategy. Slathering on eye cream and a concealer? That's just way too much work. Which is why we're obsessed with the latest crop of concealers. Instead of merely hiding the problem, they contain skin care ingredients that help reduce dark circles, fine lines and wrinkles in the long run, while instantly brightening, de-puffing and covering dark circles (so you don't have to wait for the long-term results to kick in). So leave the raccoon eyes to, well, the raccoons and start fighting dark circles and fine lines as you cover them up.   read more


April 4, 2014  |  11:04 AM  |  1 COMMENT
Hold the Phone! bareMinerals is Launching a Liquid Foundation

Time flies. It's been 20 (twenty) years since bareMinerals burst on the beauty scene and convinced us all that mineral makeup was what had long been missing from our arsenals.   read more


April 4, 2014  |  11:04 AM  |  1 COMMENT
Lancôme's New Model? 2014's 'It Girl' Lupita Nyong'o

In recent weeks, makeup companies have been snatching up hot properties to rep their brands. Kate Upton went to Bobbi Brown, 68 year-old Charlotte Rampling became the new face of Nars and Carrie Underwood's posing for Almay.   read more


April 4, 2014  |   7:04 AM  |  1 COMMENT
Are Men Jumping On The Makeup Bandwagon?

First, there was Conan O'Brien's (very creepy) stint as a Mary Kay salesgirl. Now comes an article out of GQ where a father of three tested out a new cosmetics line aimed at men. Yup, that's right, more and more makeup brands are trying to target male consumers. But is it working?   read more


April 4, 2014  |   6:04 AM  |  2 COMMENTS
Pastel Eyeshadow You Can Even Wear to Work

Nothing brings me to my childhood happy place quite like the fresh colors of spring. Pastel blues that remind me of eating flossy cotton candy in amusement park lines, or light pinks and greens that take me right back to the first sunny beach days of the season -- strolling the boardwalk with a dripping ice cream cone of strawberry and mint chocolate chip. Now, I'm itching to add these colors to my beauty routine -- embracing the pastel eyeshadow trend.   read more


April 3, 2014  |  10:04 AM  |  1 COMMENT
Conan O'Brien Becomes a Mary Kay Consultant

Conan O'Brien has been many things. Harvard student. Saturday Night Live cast member. Tonight Show host. Not Tonight Show host. You get the picture.   read more


April 2, 2014  |  11:04 AM  |  2 COMMENTS
Whoa! Two Eyeliner Tricks That Make a Cat Eye Look Tame

If you woke up this morning and dabbled on your eye makeup the same way you do every day, we've got a little treat for you. The next time you have a spare five (or 10) minutes, try one of these amazing eyeliner looks. Unlike the smoky eye (which, let's be honest, takes a bit of brilliance in blending artistry), the only thing these looks require is a steady hand. And maybe a little glitter. And, oh yeah, the right brushes and tools.   read more


April 2, 2014  |  10:04 AM  |  3 COMMENTS

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Total Beauty's makeup tips and tricks are the answer to all your foundation, mascara, eye shadow, and blush questions. If you've ever seen a look on someone, be it a celebrity or girl-on-the-street, and wondered how you could do it at home, you've come to the right place. The art of makeup application has never been easier with our how-to and do-it-yourself articles and videos. These resources will provide you with all the information you need to get exactly the look you're going for - be it forties sophistication, the eighties drama, seventies playfulness, or natural girl-next-door.

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