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  • Makeup Gets Interactive: Social Networks, Virtual Makeovers, and More

  • Posted by Kristal on May 26, 2011 at 02:38PM
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  • With the rise of social networks and online communities, it was only a matter of time before the beauty brands got in on the game. In the past month, a slew of new beauty websites have launched that allow you to virtually play with their products or let your Facebook friends "like" your beauty photos for a chance to win prizes.

  • NARS just released a new book called "Makeup Your Mind: Express Yourself," by Founder and Creative Director François Nars. They call it the ultimate beauty manual, showing real men and women of all ages and ethnicities and it even goes into the details of makeup-application instruction with "before" and "after" pictures and diagrams. In conjunction with the book release, they just set up the NARSissists movement on makeupyourmind.com.

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  • On the page, you'll get a step-by-step guide on how to recreate 12 beautiful looks; then it's up to you to try out the products to get the look. After you've recreated your favorite makeup look, "NARSissists" can log in via Facebook and upload their picture to the site. Once friends and family have voted on your pics, by giving them "hearts" and "likes," you're entered for a chance to win some pretty awesome sounding prizes.

  • The user with the most "hearts" by September 1, 2011, will win the grand prize: a trip for two to New York City to join NARS backstage at Fashion Week in February 2012!

  • And for those that just want the most information on their favorite brands, there are new insider-only type sites like Chanel's Chanel Makeup Confidential. On the new site, hardcore beauty junkies can find backstage beauty looks, behind-the-scenes video content, how-tos on this season's hottest looks, and an interview with their head honcho, Creative Director of Chanel Makeup Peter Philips. And of course, you can share it all with your Facebook friends to get their feedback on products and new looks.

  • While this is a cool way to get your social network involved in makeup, I prefer the kinds that let you digitally try out their products. Strivectin released an anti-aging virtual tool website, where you can upload a photo of yourself to see how using their products will work after just 8 weeks. When seeing how the photos change, you can focus on just the eyes and crow's feet, or around laugh lines. The tool is totally customizable to show just how their different products will work on your face and problem areas. I tried it out and while I'm only 24, it showed that their products could help with the very fine lines and bags developing under my eyes already. And really, isn't the key to anti-aging being proactive to delay lines to begin with?

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  • Our sister site Beauty Riot has my favorite virtual makeover tool that lets you try out different looks without the hassle of having to actually buy and apply makeup. Not sure how you'll look with a bob haircut or wearing that oh-so-trendy cream blush? Well, websites like this allow you to have all the fun without any of the hassle.

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  • I tried a look I never would have tried in person and actually liked the results! The green eyeshadow would need a bit more blending to make it work, but I love the "plum raisin" lipstick color and sienna blush.

  • The future is now ladies! Are you game?

  • Member Comments

    Your Comment:

    • I agree with the author - interactive tools are much more fun - and useful!

      by Jewelrydesigner Thursday, March 29, 2012 at 07:05PM Report as inappropriate

    • Virtually trying on makeup sounds great. Lazy but great. I do like the hands on though. Nothing is better than playing around in sephora.

      by beautybody Saturday, March 17, 2012 at 11:18PM Report as inappropriate

    • Am I the only one who hated all of the NARS looks, except for #8? ack.

      by Erin2O Wednesday, June 22, 2011 at 02:00PM Report as inappropriate

    • I haven't tried these makeup ones before. I tried to upload my photo to virtually try on eye glasses one time, but had a tough time finding a good picture that would work. I can see how these makeover versions could have a similar issue...

      by awan0912 Thursday, June 9, 2011 at 10:14PM Report as inappropriate

    • I've tried a different version of these virtual makeovers... it's fun, but I feel like what you see on the screen isn't that close to what you'd ACTUALLY look like wearing those exact products. It's fun to play with though.

      by LipglossandSpandex Thursday, June 2, 2011 at 10:50PM Report as inappropriate

    • I have tried one of those sites to check out some different hair styles, and I was not successful. I admit that I didn't take a new pic and try to download again. I am not going to give up because I really want to try this.

      by alictasia Thursday, June 2, 2011 at 03:27PM Report as inappropriate

    • This app looks really useful, certainly beats actually applying the makeup on in person and having to fuss around with blending etc.

      by SShum Wednesday, June 1, 2011 at 05:07PM Report as inappropriate

    • That is really cool so you want make a mistake buying the wrong thing at the store that is so cool!

      by doglova Saturday, May 28, 2011 at 01:42AM Report as inappropriate

    • The green eyeshadow really needs blending. Personally I didn't like the green shadow but it's just me. May be it can be just slightly used in the eyelids. I may go to the site and try some out. I may or may not post it or upload but who knew I can win the heart of my loved ones soon in person.

      by ebbsandtides Friday, May 27, 2011 at 06:34AM Report as inappropriate

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