Beauty brand loyalty is perhaps the fiercest of all types of devotion. When a girl finds her Holy Grail product, she buys enough of it to see her through the next decade, then prays it never, ever gets discontinued. Don't even think about telling her to try one of the generic dupes. No matter how many others say it's almost the same thing, good luck trying to convince a NARS Orgasm devotee that Milani Baked Blush in Luminoso is a worthy match.
Unless, of course, you've got science to back it up. In search of beauty truths, we sat down with two cosmetic chemists who revealed the biggest secrets behind the products women use every single day. Can you handle the truth?
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