Are You a Sucker at Sephora?
9 insider secrets cosmetics companies use to get us to buy stuff we don't really need
So it's no wonder beauty companies are capitalizing on our trust for all things doc-approved and asking top dermatologists themselves to create lines of cleansers, moisturizers, anti-acne treatments, and more.
"Right now, the most important story in skin care branding is technology," says Bennett. "Consumers are so focused on efficacy and fast results that skin care lines branded with dermatologists' names immediately convey the new technology that went into that product."
SEE NEXT PAGE: They put "NEW!" on a (barely tweaked) old formula