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10 Best Beauty Breakthroughs

These products have changed the way we color our hair, erase wrinkles, zap brown spots and more

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L'Oreal EverPure

L'Oreal's EverPure line of shampoos and conditioners are sulfate-free, contain UV filters and are formulated for color-treated hair. L'Oreal is the first of the big drugstore brands to make this leap; we think others will follow.

Learn about a new anti-aging breakthrough at olayprofessional.com

Member Comments

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I love this line and it is affordable.

I rated this article: 9 out of 10

by Cheryl57July 05, 2009 at 03:47AM Report as inappropriate

I am disgusted with the ageist advertising for your fragrance Ageless Fantasy!! What men on average thought women with this fragrance smelled 8 years younger? Absolute nonsense and rubbish! If you can't sell a fragrance without such inflammatory statements it can't be much good anyway! Rethink your advertising! Caz

by CazcarMarch 29, 2009 at 04:30PM Report as inappropriate

I am age 60 and have found Olay products excellent for my desert skin! Prescriptives is by far the best make-up I've used, and for mineral lovers may I recommend Smokey Mountain Minerals..their minerals don't contain the bismuth which is in BE and irritated my skin...the look is airbrush and the application is less time consuming. Try it!!

by grnana1March 05, 2009 at 06:58PM Report as inappropriate

I am going to be 70yrs young in april and Olay and I have been friends for all of my adult life and I would like to say that their new PRO,X product is by far the best they have had in my life time. thank you Olay.

by ScholtesFebruary 24, 2009 at 09:41AM Report as inappropriate

I have used Olay all of my adult life and I will be 70yrs young in april and your new product is wonderful. Thank you Olay for helping me stay some what young.

by ScholtesFebruary 24, 2009 at 09:34AM Report as inappropriate

So far so good. I just got this set and the feel of my skin is amazing. Will Post again later for more results..

I rated this article: 10 out of 10

by docsWifeFebruary 24, 2009 at 04:14AM Report as inappropriate

I take this every day and love it but "The Doctors" say it's just hype...go figure.

I rated this article: 10 out of 10

by perfmemFebruary 18, 2009 at 06:52PM Report as inappropriate

It is always exciting to read about the new breakthroughs in hair

I rated this article: 10 out of 10

by BlueMauiFebruary 18, 2009 at 06:15AM Report as inappropriate

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