Shel Pink, founder of SpaRitual After a few years working for a major nail polish brand, Shel Pink noticed a gap in the market: She couldn't find natural, vegan nail care products and polishes that actually work. So she founded SpaRitual in 2004 to do just that. Today, the company's focus is "slow beauty" -- which emphasizes taking time to care for yourself in an environmentally friendly way. Pink lives in Los Angeles with her husband and two children, where she's involved with numerous non-profit organizations.
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