The color Beth's blonde is getting re-booted to a darker shade -- brown with a pinch of red. "I want to bring out her Irish coloring," says colorist Jherra Moreno. "But I want to keep it within the realm of her natural hair color too -- nothing too crazy." Color was applied first to her roots with a 20-minute process time. After, the color was then applied to her damaged ends, which soak up color more quickly. When the dye is done cooking, the color allows Beth's highlights to show through for subtle dimension. Now the trick is, how can Beth keep her new, rich color intact? Damaged hair doesn't like holding on to color, says Moreno, so you have to be diligent about using a color-protecting shampoo and conditioner.
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