Editor's Rating & Review
This genius base -- a makeup artist favorite -- gives lashes major volume, length and lasting curl, thus 'intensifying the effects of any mascara,' as it claims. Brush on as a base coat under mascara and you'll see why it's worth $22. Plain mascara must be exceptional to give a look this dramatic; used under most, this base would help even straight lashes hold dramatic curl. Bonus: The formula is moisturizing and lasts day into night but still washes off easily.
Shiseido Makeup Nourishing Mascara Base Reviews
SHISEIDO MAKEUP NOURISHING MASCARA BASEI'm not very experimental with make up mainly because I like the simple but put together look with neutrals AND because I understand makeup to girls is like tech tools is to guys, impossible (figuratively speaking) to keep up with and can be very expensive. So I keep whatever works for me and am very loyal to it with the occasional straying which more often than not disappoints. So yeay to product loyalty and money saving. So I mention money saving quite a bit here because this was SUCH a novelty idea to me. A mascara base? Really? Needless to say I tried the UD primer potion and didn't think it was necessary at all. So like every case of 'I finally caved in', it was due to rave reviews...and so I caved in and got myself this nourishing mascara base. For some reason, I wasn't as skeptical with this product. Not sure why, but I was very excited. This paired with Lancome's L'Extreme mascara and BAM! I have the longest non false lashes I have ever seen myself have my entire life! LOVE! I first curl my lashes, use the base, then the mascara and when my lashes have 'set' I use a heated lash curler to just lift it a bit more and to push the tips down to have them curl (hard to describe). It adds a bit of volume to the L'Extreme which is specifically for lengthening which is great too! Definitely an HG routine I'm sticking to for a VERY long time. I have used both of Shiseido mascara bases, the discontinued one and this one. In a nutshell, I think this has better formulation with its smooth consistency and holding power. I agree with other reviewers that the Nourishing Mascara Base holds a curl really well, is smudge and smear-resistant, as well as volumnises and lengthens. All qualities expected of a mascara base, this one delivers, and more. But, this is not what amazes me about this product, I have tried other mascara bases that deliver satisfactorily. No, the thing about this product that got me hooked, and got me vowing to repeat-buy until they discontinue it (God forbid!), is the NOURISHING quality. The Nourishing bit in the name is no gimmick, it actually delivers!! I totally did not expect this when I bought it. I have long but somewhat sparse lashes. I have been using this product for about 3 months now, everyday before I apply mascara like I would do with any other mascara base, and I swear I'm not imagining things but my lashes are even longer, and thicker. I am completely wowed, and I am usually a skeptic when cosmetic companies claim to nourish, revitalise, repair etc. I repeat, this is something I did not expect at all and am beyond pleased with. My lashes are now longer, thicker and healthier-looking, although still straight (doubt I can do anything about that besides using an eyelash curler). LOVE! Mascara base is a necessity for me, but when I find one that delivers more than expected, it becomes a product I am completely loyal to. Packaging may be a tad unimpressive, but who cares? Anybody else using this product with similar results? Any added growth to your lashes? I had no problems with the changes when they switched from the old formula to this one. It's great and everything good that everyone says about this product is true. It holds a curl in my wimpy Asian lashes. I never bother with trying to get waterproof mascaras to hold the curl because they always end up breaking off or drying out my lashes. It's been a few years since I started using the original formula and I'm pretty sure that both the new and old formulas condition and nourish my lashes becase they don't break as easily and have grown slighly longer because they're healthier. I find it waterproof but really easy to remove with Neutrogena and L'oreal duo phase removers and Sensibio. If you've been considering this but think it's too expensive, just get it! — 1 year, 1 month agoTWMichello | 160 reviews
The LeaderI believe that this mascara primer is the one of them, which started this trend. As soon as it became available in the US, I bought it. It helped to lengthen my lashes but also helped my mascara to hold longer. Ever since then, many more similar products have been introduced. I still like this Shiseido one, but I find that Clinique Lash Building Primer does a pretty good job with less money. — 3 years, 4 months agoluckybetty | 895 reviews
awesomeno clumping and super smooth application! — 3 years, 6 months agobrassa | 447 reviews
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