How is this possible? Not with the sun's rays, that's for sure. Jergens -- makers of the well-known Natural Glow Daily Moisturizer -- is joining stars like Kristen Bell ("Forgetting Sarah Marshall" and TV's "Veronica Mars") and The Skin Cancer Foundation in supporting the "Glow in the Dark" campaign to encourage women to stay out of the sun (and the tanning booth).

According to The Skin Cancer Foundation, sun exposure is responsible for more than 90 percent of all skin cancers. (And there are more than 1 million cases diagnosed annually among Americans.) So put down that bottle of coconut oil and head to jergens.com to support the cause. For every pledge toward a sun-free tan made on the site until Aug. 15, 2008, Jergens will donate $1 to The Skin Cancer Foundation (with a minimum donation of $10,000). Also, 500 people will be chosen at random to receive a sample of Jergen's new Natural Glow Express Body Moisturizer and the limited-edition "I Glow in the Dark" T-shirt Bell is wearing above. (It actually glows in the dark.)

And no ... you don't have to buy anything to show your support or win a prize. (But if you want to, here's where you can research Jergen's best products beforehand.)

Happy pledging!

Images: Jergens