First Look: Beauty Blogger Michelle Phan's Makeup Line
Get a sneak peek at the beauty guru's inspired cosmetic offerings
Each palette is customized to every woman's specifications. On the EM website, you personalize your palette, choosing among shades for 4 complete looks for either "career, beach, love, night, party or day."
The site also offers tutorials on how to create the look you want and a "recipe list" that teaches you "how to apply all looks and shades."
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