Anti-cigarette ads trigger smoking Bit of a bummer study: the wrong kind of anti-smoking ads may actually trigger the desire to smoke, according to findings published in the current issue of Media Psychology. If the PSA doesn't send a powerful message (say, the image of a former smoker with a tracheotomy or comparing smoking to farting in public), researchers found that weaker messages (think: images of people smoking, or cigarettes smoldering in an ashtray) can cause former smokers to relapse or inspire smokers to light up. Source
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