Mistake: Waiting to applySolution: Best case scenario: Put your SPF on before you even put on your bathing suit, says Evans. Use a spray form like Neutrogena Fresh Cooling Body Mist Sunscreen, $8.99, which will give you even coverage and make it easy to reach your back (unless you have the luxury of having a partner around to apply the lotion for you). But if life happens and you don't get the chance to put it on ahead of time, just bring your spray sunscreen with, and be sure to apply it thoroughly and under your bathing suit straps and the edges of the suit.
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