Are You a Sucker at Sephora?
9 insider secrets cosmetics companies use to get us to buy stuff we don't really need
They play up what's in seasonWe're trained to want to transition our makeup when a new season starts. We're bombarded with runway images well before the season we're enjoying ends, and beauty companies pounce on this.
"Makeup is more in line with fashion than it's ever been," says Bennett. "Now, just like you shop for a new wardrobe, you look to key makeup colors to swap for last season's faves."
SEE NEXT PAGE: They get crafty with colors