10 Anti-Aging Skin Care Ingredients You Need to Know About
When shopping for anti-aging skin care, these are the superstar items you want to see on a label. Why? Because they actually make a difference
Why does this happen? Well, each year tons of new anti-aging products are launched because companies know you're on a desperate search for that fountain of youth. These products promise to diminish fine lines and wrinkles, abolish sun damage and lift any and every sagging bit on your face. But can you trust them? Paula Begoun, skincare expert and best-selling author of "Don't Go to the Cosmetics Counter Without Me," says to be wary. "You can't read into all the hype you see in print and TV advertisements for beauty products," she says. Because if all the claims out there were true, it wouldn't matter which product you bought, be it the serum from the drugstore or the eye cream that cost a mint -- they would produce the same anti-aging results.
So, who can you trust? Begoun says the ingredients are dependable. She says not to focus on the brand name or the glitzy commercials, but to look for products that contain the ingredients actually proven to produce noticeable improvements in all signs of aging. Here, she reveals her list of the top anti-aging skin care ingredients along with the beauty products that contain them.
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