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We here at Total Beauty like to think of mascara as a magical invention, capable of creating the illusory effect of a full eight hours of sleep, a low-stress day, or even fabulous genetics. Basically, we take mascara seriously. That's why we think it's important to test a vast array of eye makeup brands from the drugstore to the beauty counter and beyond in order to share which are true winners -- the mascaras capable of great lengths, volume and curling capabilities to boot.
Before checking which mascaras we love in this eye makeup roundup, see these quick application tips courtesy of Chuck Hezekiah, national makeup artist for Maybelline New York. He claims there are some common eye makeup application errors most women make that can easily be avoided with these simple tricks and techniques:
If you have a traditional brush wand, improve lash separation while applying mascara by moving the wand in a swift, zig-zag fashion from lash root to tip as opposed to one sweeping motion.
We know you're usually in a rush, but take the time to dab the tip of your mascara on a tissue to get rid of the glob that tends to form there. This will keep you from getting uneven, goopy product distribution -- especially on those shorter lashes.
If you use a lash primer, particularly a white one, wait 10-30 seconds for the primer to dry, then apply your mascara. This keeps the black color of your mascara from turning gray.
SEE NEXT PAGE: Milani Power Lash Volumizing Mascara, $6.99