The Next Big Skin Care Trend: CC Creams
This is the trend that's about to dethrone the BB cream. Here's what you need to know about the new CC creams
Then, a few months ago, I started hearing whispers among big players in the beauty biz about another hot skin care trend coming out of Asia -- a cream that would do the BB one better. The obvious name for such a product? The CC cream.
Skip ahead to find out what makes CC creams so special.
But CC isn't just an arbitrary name cooked up by a beauty executive with a preschooler at home. CC stands for "color correcting," because that's exactly what it's designed to do: even and brighten the color of your complexion. (Of course, that's the primary function of BB creams as well. But I digress.)
While the CC cream phenomenon is still in its infancy, Olay won the metaphorical race and launched the first one in the United States this October. And I think it's safe to assume that many companies will be following suit and coming out with their own CC creams in 2013.
After trying just about every BB cream available, I spent the last few weeks playing with the new Olay Color Correcting cream and as many of the best CC creams from Asia that I could get my hands on. And I'm breaking down the noticeable differences between BB creams and CC creams -- they're subtle, but they're there. Here's what you need to know to be a step ahead of the CC cream trend. You know, before a DD cream comes out.
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