Step up your skin care After age 30, you'll likely need a significant boost in hydration. Cleansing and moisturizing remain your important skin care activities, but you'll want a sulfate-free cleanser and different face moisturizers for day and night (try OLAY Regenerist Night Resurfacing Elixir, $24.99). Consider adding an eye product to replenish the tender area, a mask to remove impurities, and a gentle exfoliant to increase cell turnover to your routine. And, to help keep your complexion hydrated, seek out products that contain ingredients high in vitamin E and essential fatty acids, such as avocado, wheat germ, argan oil, rosehip seed oil, or evening primrose seed oil, says Earle.
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