This Shampoo Commercial Is Not Like The Others
Pantene Philippines makes a Sheryl Sandberg-approved splash
Ever caught yourself wondering what Facebook COO and Lean In author Sheryl Sandberg's favorite beauty commercial might be? Look no further than this one -- which, unfortunately, airs only in the Philippines. We're thankful it's getting plenty of air time over here in the States, thanks to the internet's viral response to the clip. Sandberg is far from its only appreciator!
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This Pantene ad parallels good-looking, clean-cut businessmen, who are described using words like "smooth," "boss," and "persuasive," while their (glossy-haired, naturally) opposite-sex counterparts are slammed with sexist stereotypes like "show-off," "bossy," and "pushy" in the very same situations.
Said Sandberg of the video, "This is one of the most powerful videos I have ever seen illustrating how when women and men do the same things, they are seen in completely different ways. Really worth watching. Lean In prize of the day for sure!" Although it is, after all, just a shampoo commercial, we can't help but agree. [The Cut]
Health & beauty