Posted by Total Beauty 02/28/13 at 03:04PM
I love quizzes. (A recent gem was "Quiz: Taylor Swift Song Or Self-Help Book?" on Buzzfeed.) And now, through quizzes, L'Oréal has tapped into our inherent love to learn more about our favorite topic: ourselves. Their new interactive website is great for anyone who wants to find personalized beauty products in a few clicks.
There are several different "consultations" (translation: interactive beauty quizzes) for face makeup, eye makeup, skin care, hair care, and hair color. Being a mascara-loving kind of gal, I gave the eye makeup consultation a try. The coolest part of the consultation is selecting your makeup style: Am I "fashion forward," "glamorous," "bohemian," "sensuous", "girly", "edgy", "natural", "romantic', "alternative", "sophisticated" or "classic"? (I decided I'm glamorous, by the way.) Then, I entered my eye color, lash look, and eyeliner preference, and the program recommended specific products. The Voluminous Power Volume 24H Mascara, $7.95 I'll definitely try -- their suggestion to use "Black Brown" for my green eyes isn't going to happen.
So while its picks may not be perfect, all in all L'Oréal did do a great job at combining two things I love: personalized online quizzes and beauty products. Let the procrastinating-at-work begin.