When you see a shampoo commercial where the woman (always, always) has amazingly shiny hair, do you find yourself yelling "fake!" at the TV? (Don't feel bad; this scenario came from my memory, not my imagination, if you know what I mean.)

Well, it's time to stop the cynicism. The truth is you actually can have totally shiny and strong hair in real life -- you just need a little help! Check out the tips below, and don't be surprised when the shocked and awed looks start.

Shine Cocktail

Celebrity hairstylist Marc Townsend (he does Natalie Portman and January Jones' hair, among others) has the perfect recipe for shiny hair: The night before you need extra shine, mix a silicone-based shine serum with deep conditioner, apply to your hair (fine-haired gals will want to skip their roots) and leave it on for 15 minutes (or all night if you're not partial to your pillow cases). Rinse it out thoroughly and have your sunglasses on hand to shield your eyes from your hair glare.

Skip the Heat

It's tough, I know, but whenever possible avoid heat styling your hair. You'll minimize the damage and split ends, so your hair will be stronger and lay smoother (smoother hair reflects more light and looks shinier).

Lube up

For a cheap and easy hair and scalp conditioner, try massaging olive oil into your scalp and down your hair. Put a towel over your pillow and sleep with it in (try not to dream about Italian food too much). Rinse it in the morning.

You may be noticing a theme: conditioned hair equals shiny and strong hair. Find out tons more ways to keep your hair in healthy shape here.

• Want to steal more insider secrets? Then check out these ultimate beauty resources.

• Now that you've got commercial-worthy hair, steal a red carpet hairstyle and makeup look to match.