Always #LikeAGirlYear: 2014
The Concept: With their tear-jerking, documentary-style "Unstoppable" video, Always' #LikeAGirl campaign aimed to break down negative stereotypes behind the phrase "like a girl," in order to give young girls no reason to trade their youthful fortitude for the insecurity that comes with adolescence.
"I have witnessed the confidence crisis among girls and the negative impact of stereotypes first-hand," said Lauren Greenfield, filmmaker and director of the video. "When the words 'like a girl' are used to mean something bad, it is profoundly disempowering.... I am excited to be a part of the movement to redefine 'like a girl' into a positive affirmation."
The Impact: Always' simple but gorgeously executed video drives home the idea that women are all born strong, and that strength and confidence are the definition of beauty. Their message struck a chord -- the video has been viewed almost 60 million times on YouTube.
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