10 Facts Restaurants Don't Want You to Know
Going out to eat may be fun, but don't expect it to be healthful -- at least, not when restaurants are pulling tricks like these to make you eat (and spend!) more and more
They know how to manipulate the menuEver notice how, when you go to a fancy restaurant, you'll see something like this on the menu: "Filet Mignon, 54"? Not $54, or $54.00, or even 54 dollars? It's not because the menu maker forgot about currency. Another study by Cornell University found that diners spend less when the word "dollars" or a dollar symbol are used on a menu, says Palinski. By dropping the symbol, restaurants are hoping you'll focus on the food, not the price tag.
Now, take an even closer look at the menu. See that picture of the big, juicy steak? It looks delicious -- and it's also probably the most expensive item the restaurant serves. So why'd they choose that particular entree to photograph? Because you're more likely to order a certain dish when you see a picture of it. Very often, the images on restaurant menus are there because these items cost more than anything else.
And where is that steak picture located? In a prime spot of course. Restaurant menus typically feature the most expensive (and rarely the most good-for-you) entrees in the most eye-catching spots: usually on the right-hand side. This placement encourages you to notice them, upping the chances that you'll order these dishes and drop more cash.
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