Make Over Your Guy's Grooming Routine (on the Sly)
Does the dude in your life use body wash to anchor the shower curtain? Mine does. Here's how I got my husband to actually apply a few grooming products
The power of a good incentiveI get invited to a men's grooming launch party, and I'm encouraged to bring a male plus one. Perfect timing. And get this: They have games! With prizes! Brandon spends two hours drinking Heineken, playing Golden Tee, and saying, "I wish my job were like this." At the end of the night, he's got the best golf score and wins a gift certificate to our local driving range.
We also leave the event with two bottles of Lab Series Pro LS All-in-One Face Treatment, $29. I assume we'll be donating them to my younger brother -- he grew up with three women and understands the appeal of a good beauty product -- but Brandon stashes them in the medicine cabinet. Victory! The lotion contains antioxidants, moisturizing ingredients, and mattifiers -- it's a major step up from his routine of nothing.
While I never see him apply the lotion, I can feel it on his face -- and his skin starts to glow. (OK, maybe not glow, but my man is definitely more radiant than usual.) He doesn't say anything, but I notice that he lingers in front of the mirror for a few extra seconds in the morning. Maybe he sees a difference, too?
SEE NEXT PAGE: It's time to make some strategic swaps