7 Lies on Your Makeup Labels
Most of the claims on the front of makeup packaging mean absolutely nothing. Here's what you need to know to cut through the marketing jargon
Long-wearing is not the same as waterproofThere's something so enticing about makeup that makes time claims like "24 hour." We're all busy -- who wouldn't want makeup that could survive every obstacle we might face during the day? However, if you plan to jump in the pool while wearing your long-lasting makeup, know that it will be dripping down your face when you get out. These formulations are not the same as waterproof -- but they're perfect for someone whose eyeliner tends to be smudged by lunchtime.
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