Stop whitening so much While teeth whitening is generally safe, some people go overboard with it, becoming addicted to the power of bleaching, says dentist Bill Dorfman, DDM, one of the creators of Zoom whitening. Too much of a good thing is not always good, agrees Toscano. "There are many different whitening materials out there, and if they're used improperly or too often, it can result in damage of the gums and teeth."
It's also important to be wary of teeth whitening pop-up shops in your local mall, says Toscano. "These places don't exactly know what they are doing and patients don't know what they are getting themselves into," he says. You can end up walking out with burned lips or gums when a shop like this isn't managed by a licensed professional, warns the doc.
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