Health & Beauty
7 Underground Brands You're Not Using...Yet
If you only buy makeup from mass retailers, you're missing out. We think these 7 underground brands will become your new beauty staples
These are brands that every makeup-wearing girl knows and loves. We've been saying, "because I'm worth it" for years and have stayed loyal to the brands ruling our drugstores and department stores for good reason: They have tons of cult-classic items that have wowed us since we bought our first lipstick. Hey, it's easier to go with a label you trust than some underground brand you've never heard of, right?
But when you take a peek into a pro makeup artist's stash, there are always a few surprises along with the expected Dior mascara and NARS blush. In fact, their favorite picks are oftentimes the products none of us have heard of. The neon-colored lip gloss that'll stay on for hours, the No. 1 foundation from Japan, and the mouth-watering eyeshadow colors -- all from the best underground brands that make some truly mind-blowing products. These products are not only fun, but they even help fake better technique -- so much so that the pros typically stay tightlipped about their finds.
Skip ahead to see the best underground brands you should be using.
Just for you, we coaxed it out of them (it took some macaroons) and found out which underground brands and stellar products we should be stocking up on. See which budding companies will be the next big names in beauty.
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