The Fashion Spot Momtastic

You're Not Hallucinating, Mannequins Do Have Back Fat (And Other "Real" Qualities)

A new generation of store dummies has been designed to better reflect a woman's body

Who're you calling a dummy?enlargeWho're you calling a dummy?
In a play to better appeal to their target audience, mannequin makers (you know who you are) have begun to design their headless women in a way that's more reflective of real life.

From the pubic hair revealing dummies at American Apparel's downtown Manhattan store to the ones that have tattoos at Wing's Beachwear in Miami, the figures adorning shop windows these days ain't your grandma's mannequins. That's for sure.

READ: Shocking Move of the Day: Abercrombie Will Now Sell Plus-Sized Clothing

Heck, even bride-to-be and prom-dressed dummies are poised to better reflect their intended consumer.

David's Bridal is happy to report that its new mannequins will boast thicker waists, more saggy breasts and even back fat in order to "mimic a more realistic shape." Their original inanimate models were a size six with near "perfect" 36-26-36 measurements. The new versions have less of a bust-to-hip differential as well as belly bulges, and flatter on top, rounder on bottom bosoms.

READ: Spotted: Hottest Beauty Trends From Bridal Fashion Week

Who knew shoppers even took notice of mannequin measurements? Eric Feigenbaum, chair of the visual merchandising department at NYC's LIM College sure did. As he says, "Mannequins are the quintessential silent sales people."

Are you encouraged that the ideal of the "perfect" woman is being shipped out to pasture and that a more realistic version will be used instead?


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