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Health & beauty

Who's the Vainest of them All?

Is it Russia, China, or the good ol' US of A spending the most on beauty? (You won't believe how much)

Big (non) shocker: the USA is No. 1 when it comes to dropping cash on beauty products. We love our eyeshadows and nail polishes, certainly, and we have a growing population eager to spend, so it makes sense.

But what is surprising: the items other countries spend their money on. In Asia, it's all about the skin care: face masks, cleansers, moisturizers, and toners. Europe divides its budget between anti-aging products, lip goodies, and nail polish, while our neighbors to the south are obsessed with acne fighters.

Check out's map of the beauty world below and tell us: what do you spend most of your beauty dollars (or pesos, yen, pounds, or euros) on?


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