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Sephora Just Took VIP To The Next Level

The beauty behemoth unveils an amped-up, no-holds-barred rewards program

As any Sephora die hard can tell you, there's nothing quite like amassing Sephora's Beauty Insider points, which you can redeem for beauty and skincare samples. It's like Christmas, if Christmas involved buying tons of makeup and perfume for yourself (which it does for me).

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Now Sephora's gone and changed the friggin' game. Their new VIB Rouge card is for big spenders, customers who spend more than $1,000 in a calendar year. Launching August 12, the VIB Rouge card grants you access to private and limited-access events, free shipping, and new product launches before they hit the shelves. Plus, Rougers will also have unlimited complimentary services in the Sephora Beauty Studio, and access to a beauty concierge service, for all your late-night eyelash glue emergencies. Plus, VIB Rouge customers can pool their points for stuff like a Bliss facial party for five friends or a 10-friend benefit brow party. Sign us up!

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And even if you haven't spent a thousand bucks on beauty products, regular VIB members are going to have better rewards soon, too. Stuff like makeup classes and access to new products.

To celebrate, Sephora's offering double points for Beauty Insiders, triple points for VIBs and quadruple points for VIB Rouge customers from August 12-18. Plus, VIB Rouge customers will also have the chance to cash in points for experience rewards -- stuff like a trip to LA to stay at Chateau Marmont and yoga with Josie Maran, or a trip to Paris to tour Make Up For Ever headquarters. You can find out more at Sephora's official Beauty Insider page. Yes, please!


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