• Oh the Gwyn-sanity: We're taking this with seventeen grains of salt, but Gwyneth Paltrow has allegedly been "urged" to do something to improve her public image in advance of the supposedly scathing Vanity Fair profile that's coming out on her next month. Like gain weight. Or have another kid. Because that's what'll make people like her again. If that sounds utterly insane -- like utterly, utterly insane -- that's because it is. [Radar Online]

• Please enjoy this charming trip down hair color memory lane with Ryan Gosling's one true love, Rachel McAdams. Why won't they just get back together already? [Total Beauty]

• Gasp! Gucci had its dang double G trademark revoked in the UK, on non-use grounds. It can still use the interlocking G logo to sell fragrances and soaps, so it's not a total wash, but it can't use it on T-shirts, watches, and handbags. Apparently another smaller fashion label named Gerry Weber applied for use of the double G on the grounds that it wasn't being used by Gucci, and, well, won. Pretty crazy, no? [Vogue UK]

• Ben Gorham is a very attractive man, who also happens to be a very talented perfumer. He founded the company Byredo, and has great things to say about how the perfuming business works, but mostly we're just enjoying looking at his smoldering pictures, okay? [Business of Fashion]

• Okay, no: Stanford University researchers report anti-aging success applying diluted bleach baths to mice. They say it made their skin appear younger, but hello, diluted bleach baths sound like a terrible idea. And guess what? Dermatologists agree! "I cannot emphasize enough that it is very important that individuals with inflammatory conditions do not apply bleach directly to their skin," said Dr. Graham Johnson of the British Association of Dermatologists. "We often see patients with severe reactions to even mild bleaches, and I would recommend that people with inflamed or broken skin avoid contact with bleach in those areas." Uh, yeah. [The Gloss]

• Hey you (yes, you!). You're pretty great. And you deserve something nice. Which is why you should surprise yourself with some awesome gifts in the mail from Sock Panda, Craftistas, or one of the hundred other cool monthly mail order gift services. Go ahead, treat yo' self, we won't tell anyone. [Business Insider]