The Fashion Spot Momtastic

Blink and You'll Miss Gwyneth Paltrow's First-Ever GOOP Store

A brick and mortar store is the next step for the Oscar-winner's lifestyle brand

She may have consciously uncoupled from her marital union (it's really hard to type that with a straight face) but Gywneth Paltrow's business is anything but on the rocks.

GOOP, the polarizing star's eponymous-ish lifestyle brand, is the very definition of "thriving."

The day after her second annual "Super-Classy Yard Sale" crashed the website, the actress (remember that she started out as an actress?) took to Instagram to announce that she's opening a temporary real life closet pop shop at Los Angeles' tony Brentwood Country Mart.

At this point, we still don't know what Moses and Apple's mom will sell at her temporary store but if the stuff on the website is any indication, shoppers will be tempted to drop big bucks on artisan jewelry offerings, quaintly-cool home décor, over the top toys and red-carpet worthy fashions.

READ: 9 Ways to Wear Precious Metals, No Jewelry Required


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