The Fashion Spot Momtastic

GOOP Partners Up to Bring Us an English Rose Blush Like No Other

Vapour Beauty has joined Gwyneth Paltrow to extol the virtues of going organic with your cosmetics

"The blush is a really versatile shade"
Her marriage may be kaput but when it comes to her business, GOOP, Gwyneth Paltrow's relationships are stronger than ever.

To help disseminate the organic message across all facets of life, Apple and Moses' mom has reached out to Vapour Beauty to create a cosmetics line that jibes with her own eco sensibilities. The resulting products -- blush, eyeliner, lipstick and plumping gloss -- are all about "natural, English beauty."

READ: 17 Best Blushes

We'll let slide the pesky fact that Paltrow's Manhattan born and raised and concentrate instead on the keystone of the collection -- the one makeup mavens are drooling to get their brushes into -- the Aura Multi-Use Blush in English Rose.

"The blush is a really versatile shade," Vapour founder Erik Sakas told the New York Daily News. "It's a warm, coral-y pink that allows for a sheer, dewy finish that never looks over done."

Bonus: the formulation -- of sunflower oil and beeswax -- is so versatile that it can be used as an eyeshadow and/or a lip stain, too.

To achieve a wholly "English Rose" look Sakas recommends applying the blush to the apples of the cheeks, and onto temples, chin, and nose to imitate a natural blush. "It pulls the whole look of the face together so there's uniformity," he says.

Naturally, all of the beauty products in the collection are packaged in eco friendly recycled fiber boxes printed with soy ink. They're also 70 percent certified organic, chemical free and, natch, there's no animal testing. Look for the Aura Multi-Use Blush ($36) and the rest of the line on

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