Hair care

Gisele Bundchen Gets a Big Beauty Campaign

The world's highest-paid model will become the face of Pantene in 2014



Gisele Bundchen has the hair that launched a thousand copycats. Not only is she the queen of city-friendly "beach waves," but if we recall correctly, she also played no small role in the ombre look's stratospheric rise to popularity. Yeah, she's kind of to blame for that period in the last couple of years that saw everyone going lighter on the bottom. Is that over yet?

The supermodel has been the face of Pantene in Brazil since 2007, but the beloved shampoo stalwart is now giving her the North American recognition she deserves. Gisele's "multimedia ads" for Pantene will debut in 2014, and she'll help to launch the brand's new line of antioxidant hair care. She said in a press release, "I feel my hair has been through it all -- from being styled more than 10 times in one day to enjoying the sun and surf with my children -- and Pantene has helped to keep it healthy with every wash, no matter what the day may bring."

RELATED: Gisele Gets Some Seriously Freaky Beauty Treatments

We appreciate any ad campaign that will enable us to gratuitously ogle Gisele's gorgeous locks more frequently... but do we really believe that Pantene alone can help us to attain similar looks? We're going to go with "not a chance." [BellaSugar]

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